Imaging · procedure code 70553
Brain MRI cost in Madison, WI
What health plans have contracted to pay providers for MRI brain, with and without contrast in the Madison market, from the machine-readable files those plans publish under federal law. Not billed charges, and not an estimate.
Metro market
Brain MRI
Madison, WI · procedure code 70553
Middle price
$680
Half of this market is above it, half below
Middle half spans
$261 to $2,043
7.8x from low to high
The expensive end
$3,170
What the priciest providers charge
Medicare reference · Wisconsin (nearest published locality)
$303
Performed in an office
Negotiated prices from published filings, reported only where the sample supports it. For your city, not a statewide average. What plans have agreed to pay, not what a patient is billed. Filings as of July 20, 2026.
Reading it
What this distribution actually says.
The spread
The middle half of this market runs from $261 to $2,043, a 7.8x difference for the same procedure code in the same city. That gap is between contracts, not between quality.
Against Medicare
The middle price sits at 224% of what Medicare pays for the same service at its Wisconsin locality. Medicare is a fixed reference line most finance teams already have a feel for, which is why we print it beside every figure. It is not a fair price and not what anything should cost.
The expensive end
One in ten filings sits at or above $3,170. If a plan's network is weighted toward that end, the difference does not show up in a premium quote. It shows up in the claims.
How wide the data runs
The carriers that filed for this procedure in this market. What each plan has agreed to pay, side by side. These are prices, not bills, so they do not show how often anyone needs it.
The same service elsewhere
Brain MRI across other markets.
Of the 6 markets compared here, Madison, WI has the 3rd highest middle price.
Put this in front of a client.
Every figure on this page carries its source, its scope and the date the corpus was built, so it survives being forwarded to someone who was not in the meeting.