Imaging · procedure code 76700
Abdominal ultrasound cost in Wisconsin Rapids, WI
What health plans have contracted to pay providers for Ultrasound abdomen, complete in the Wisconsin Rapids-Marshfield market, from the machine-readable files those plans publish under federal law. Not billed charges, and not an estimate.
Metro market
Abdominal ultrasound
Wisconsin Rapids-Marshfield, WI · procedure code 76700
Middle price
$687
Half of this market is above it, half below
Middle half spans
$149 to $1,191
8.0x from low to high
The expensive end
$1,548
What the priciest providers charge
Medicare reference · Wisconsin (nearest published locality)
$109
Performed in an office
Negotiated prices from published filings, reported only where the sample supports it. For your city, not a statewide average. What plans have agreed to pay, not what a patient is billed. Filings as of July 20, 2026.
Reading it
What this distribution actually says.
The spread
The middle half of this market runs from $149 to $1,191, a 8.0x difference for the same procedure code in the same city. That gap is between contracts, not between quality.
Against Medicare
The middle price sits at 629% of what Medicare pays for the same service at its Wisconsin locality. Medicare is a fixed reference line most finance teams already have a feel for, which is why we print it beside every figure. It is not a fair price and not what anything should cost.
The expensive end
One in ten filings sits at or above $1,548. If a plan's network is weighted toward that end, the difference does not show up in a premium quote. It shows up in the claims.
How wide the data runs
The carriers that filed for this procedure in this market. What each plan has agreed to pay, side by side. These are prices, not bills, so they do not show how often anyone needs it.
The same service elsewhere
Abdominal ultrasound across other markets.
Of the 6 markets compared here, Wisconsin Rapids, WI has the 1st highest middle price.
Put this in front of a client.
Every figure on this page carries its source, its scope and the date the corpus was built, so it survives being forwarded to someone who was not in the meeting.